Senior Product Marketing Manager (Consumer)

Join Kikoff, the #1 credit-building app, as a Senior Product Marketing Manager. In this high-impact role, you will lead the strategic narrative and inbound go-to-market engine, shaping product development and driving commercial viability. You will manage and mentor a growing team of Product Marketers and establish frameworks for repeatable excellence.

• Architect the Strategic Narrative: Lead the development of foundational messaging frameworks and positioning for the product suite.
• Drive Inbound Strategy & Exploration: Spearhead exploratory work to identify market signals before products are built, overseeing customer discovery.
• Build Strategic Moats: Drive the design and execution of rigorous experiments to optimize pricing, packaging, and positioning.
• Analytical Rigor: You default to testing over assuming. You are fluent in data and use it to sharpen your intuition on positioning, pricing, and product direction
• Relevant Sector Experience: You have a background in Fintech, Consumer Finance, or high-growth B2C. Familiarity with credit, lending, or highly regulated products is a significant plus
• Executive Presence: You have the ability to navigate high-growth environments, build trust with stakeholders you don't manage, and influence the company's "True North."
• Sharp Inbound Instincts: You are most energized by the "blank page" phase of a project. you know how to turn raw customer insights into a winning product strategy and can validate demand through creative testing
• Strategic Ownership: You don’t wait for a roadmap—you define it. You are comfortable shaping priorities, making hard trade-offs, and communicating them clearly to senior leadership with both candor and care
• Mission Alignment: You are genuinely passionate about financial health. You understand that Kikoff succeeds only when our customers achieve their financial goals
• A Proven Track Record: You have 5+ years of experience in Product Marketing