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KI
Senior Product Marketing Manager (Enterprise)
Kikoff · San Francisco, United States
About The Role
Join Kikoff, the leading credit-building app, as a Senior Product Marketing Manager (Enterprise). In this foundational role, you will define our enterprise value proposition, create sales collateral, and act as the "voice of the partner" for internal teams. You will also lead inbound enterprise strategy, orchestrate partner launches, manage our B2B conference presence, and provide market intelligence. This is an exciting opportunity to shape the future of Kikoff's enterprise growth.
- Définir la proposition de valeur de l'entreprise, créer des supports de vente et agir en tant que "voix du partenaire" pour les équipes internes.
- Élaborer une narration unifiée et à fort impact, et améliorer les cadres de messagerie pour expliquer pourquoi la construction de crédit est essentielle au succès de l'entreprise.
- Diriger la stratégie de marketing entrant pour l'entreprise, mener des recherches exploratoires avec des partenaires potentiels et alimenter ces informations dans la feuille de route du produit.
- The "Inbound" Mindset: You excel at translating partner needs into product opportunities. You are as comfortable discussing product functionality with development teams as you are collaborating with creative leads on brand narrative. You have a proven ability to influence product roadmaps based on market insights
- Data-Driven Logic: You default to testing. Whether it's a B2B landing page or a partner email flow, you use data to sharpen your intuition and prove the ROI of enterprise marketing efforts
- 5+ years of PMM experience, with at least 2 years specifically in B2B or B2B2C environments
- Cross-Functional Influence: You thrive in the "center of the wheel," aligning Sales, Product, Legal, and Creative. You are a pro at navigating the friction that can exist between high-velocity growth and enterprise-grade requirements
- Mastery of Sales Enablement: You know how to build a deck that doesn't just look good, but actually converts. You understand the "buyer's journey" in complex organizations and how to move a stakeholder from "interested" to "contract signed."
- Grit and Ambiguity: We are building this arm of the business from the ground up. You are energized by the "blank page" and are willing to roll up your sleeves on execution while you build the long-term strategy
- Experience with credit products, lending, or financial wellness benefits
- A track record of taking a consumer-first product and successfully launching a B2B arm
- Experience with CRM and Sales tools (e.g., Salesforce, HubSpot, Braze)
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