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Senior Marketing Manager (LotusFlare DNO)
LotusFlare · Toronto, Canada
About The Role
Join LotusFlare, a leading B2B SaaS company, as a Senior Marketing Manager. In this high-impact role, you will drive enterprise demand generation, elevate the brand among global telecom decision-makers, and contribute to the marketing narrative for LotusFlare's DNO Cloud platform. You will work closely with product, sales, and leadership teams to craft compelling stories that convert into pipeline, and implement scalable lead generation and nurturing programs. This position offers a yearly bonus, company stock options, paid lunch, and truly flexible working hours.
- Contribuer à la narration marketing pour le portefeuille de produits SaaS B2B de LotusFlare, générer de la demande pour les entreprises et renforcer la marque.
- Définir des messages différenciés, des propositions de valeur et un positionnement pour la plateforme Cloud DNO de LotusFlare, en mettant l'accent sur les cas d'utilisation et les résultats liés à l'IA.
- Contribuer à la création de contenu de leadership éclairé, y compris des webinaires, des blogs techniques, des bulletins d'information et des études de cas clients pour générer de nouvelles opportunités.
- Demonstrated success marketing enterprise software to Fortune 500 or Global 2000 clients
- Creative thinker with a strong eye for storytelling, design, and brand consistency
- Ability to translate highly technical AI concepts—including Agentic AI, Large Language Models (LLMs), and automated network reasoning—into clear, business-value-driven narratives for C-suite telecom executives
- Proven ability to navigate ambiguity and collaborate across globally dispersed teams in Product, Sales, and Finance
- Exceptional communication, writing, and presentation skills with strong executive presence
- Strong analytical mindset with a track record of using data to drive decisions and deliver against measurable KPIs
- Hands-on experience with AI tools for content creation, automation, and analytics
- Proficiency in marketing platforms such as HubSpot, Marketo, Salesforce, or similar
- 10+ years of B2B marketing experience with a proven ability to manage and scale full-stack marketing programs
- Experience at or with top-tier enterprise technology companies such as Amdocs, Ericsson, Accenture, IBM, Salesforce, Oracle, SAP, or similar Skills
- Familiarity with SEO, SEM, AEO and digital advertising to drive inbound enterprise leads
- Telecom domain knowledge — experience marketing to CSPs with an understanding of BSS, API monetization, or 5G
- Experience utilizing AI productivity and design tools to rapidly prototype high-quality marketing collateral, product explainers, and sales enablement assets without relying on external agency support
- Familiarity with TMForum frameworks or telecom industry standards
- Experience with agentic AI or cloud-based SaaS solutions
- Manage press releases, media materials, and contribute to analyst relationships with firms such as Gartner, Forrester, and IDC
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