Social Media Marketing Manager

Join SOPHiA GENETICS as a Social Media Marketing Manager and help make a positive impact on cancer and rare disease patients worldwide. You will develop and deliver a global social media strategy, manage daily editorial planning, write compelling social copy, track engagement metrics, and support digital campaigns. The ideal candidate has 3-5 years of experience in digital marketing, strong organizational and project management skills, and a deep knowledge of CRM systems and marketing automation platforms.

• Develop and implement a global social media strategy aligned with brand and marketing initiatives across various platforms.
• Manage the daily editorial planning process, including reviewing industry news, curating internal updates, and managing the content calendar.
• Track daily engagement metrics, adjust timing or messaging to optimize performance, and conduct quarterly content reviews to optimize top-performing pages.
• 3-5 years of experience in digital marketing
• Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives?
• Experience with an ABM platform a plus
• Experience with project management tools (JIRA preferred)
• Proficiency with Microsoft 365 Suite
• Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
• Experience building and optimizing digital campaigns across multiple channels
• Strong organizational and project management skills with the ability to manage multiple concurrent work streams
• Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred)
• Strong analytical mindset with the ability to translate data into actionable recommendations
• Experience working in international organizations preferred
• Proficiency with SEO tools and keyword research platforms
• Solid understanding of marketing automation and lead lifecycle management
• Degree level educated or equivalent in digital marketing, web design, communications, or a related field
• Google Analytics and Google Ads Certified
• Knowledge of social media advertising platforms