Integrated Marketing Manager (ABM)

Join our team as an Integrated Marketing Manager, ABM in Austin, TX. In this role, you will drive strategic account-based marketing initiatives, work closely with Sales, Product Marketing, and Ops, and own campaign planning and execution. You will design and implement targeted ABM and vertical marketing strategies, partner with sales to identify and tier accounts, and coordinate execution across marketing teams. You will also track engagement and optimize performance to improve ROI and campaign effectiveness.

• Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
• Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth.
• Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
• Experienced: You bring 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries
• Data-driven storyteller: You translate insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns
• Collaborative partner: You’ve successfully worked with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals
• Proactive and hands-on: You move seamlessly between strategy and execution, managing details while keeping the bigger picture in focus
• Tech-savvy: You’re comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus
• Strategic builder: You understand ABM principles, digital channels, and full-funnel campaign design, and you’re excited to build scalable programs from the ground up