Vice President of Marketing

Join Zus, a healthcare technology company, as the Head of Marketing. In this strategic and execution-oriented role, you will lead the marketing strategy and execution across various areas, including product marketing, growth marketing, brand, events, demand generation, content, and marketing operations. You will work closely with Sales, Product, Customer Success, and Executive Leadership to drive pipeline growth, sharpen positioning, elevate the Zus brand, and modernize marketing systems and workflows. This position reports directly to the COO & CFO and plays a critical role in shaping the future of the Zus commercial organization.

• Développer et exécuter une stratégie marketing complète alignée sur les objectifs de croissance de l'entreprise, les objectifs de revenus et l'adoption des produits.
• Posséder et faire évoluer le positionnement, le message et la narration de la catégorie de Zus dans le paysage de la technologie de la santé.
• Établir et suivre les KPI liés à la génération de pipeline, à l'influence marketing, à la conversion, à l'engagement, à la notoriété de la marque et à l'expansion des clients.
• The ideal candidate combines strategic thinking with hands-on execution and has a proven track record of scaling marketing functions within high-growth health tech or healthcare SaaS organizations
• Demonstrated ability to build scalable marketing systems, processes, and teams in fast-growing startup environments
• Proven success leading marketing initiatives that directly contributed to pipeline growth and revenue outcomes
• Deep expertise across product marketing, demand generation, growth marketing, and marketing operations
• Passion for improving healthcare in the United States
• Strong analytical mindset with experience leveraging data, attribution, and experimentation to drive decision-making
• Strong creative instincts with an eye for brand, storytelling, and customer experience
• Hands-on experience with modern marketing automation and CRM platforms (HubSpot, Salesforce, Webflow, etc.)
• Strong understanding of healthcare industry dynamics, buyer personas, regulatory environments, and enterprise healthcare sales cycles
• Enthusiasm for leveraging AI tools and workflow automation to modernize marketing operations and improve team effectiveness
• Excellent written, verbal, and executive communication skills
• 8+ years of progressive marketing experience within healthcare technology, healthcare SaaS, interoperability, digital health, or value-based care organizations
• Experience marketing technical products and translating complex concepts into clear customer value
• Ability to operate both strategically and tactically in a fast-moving environment
• Familiarity with AI-enabled marketing tools, agentic workflows, and modern GTM automation platform
• Experience supporting enterprise sales organizations and complex B2B buying motions
• Experience marketing healthcare data platforms, APIs, interoperability solutions, or infrastructure products
• Research shows that candidates from underrepresented backgrounds often don’t apply unless they meet 100% of the job criteria. While we have worked to consolidate the minimum qualifications for each role, we aren’t looking for someone who checks each box on a page; we’re looking for active learners and people who care about disrupting the current healthcare system with their unique experiences