Senior Regional Marketing Manager (FTC)

Join our UK&I Marketing team as a Senior Regional Marketing Manager on a 12-month maternity cover contract. In this highly visible role, you will drive pipeline growth through strategic Account-Based Marketing (ABM), regional marketing programs, field marketing initiatives, executive engagement, customer advocacy, and partnership activations. You will work closely with Sales, Digital Marketing, Customer Marketing, Operations, and regional stakeholders to develop and execute integrated marketing programs that generate demand, accelerate opportunities, and contribute directly to revenue growth. This is a unique opportunity to make a measurable impact on pipeline performance within a highly collaborative and ambitious GTM organization.

• Développer et exécuter des programmes de marketing intégrés qui génèrent de la demande, accélèrent les opportunités et contribuent directement à la croissance des revenus.
• Diriger des initiatives sophistiquées de marketing basé sur les comptes (ABM) et soutenir des événements majeurs de l'industrie et des programmes exécutifs.
• Travailler en étroite collaboration avec les équipes de vente pour stimuler l'engagement des comptes, la création de pipeline, l'accélération et la conversion.

**What you'll bring**

• 5+ years of experience in B2B SaaS marketing
• Experience owning regional marketing programs and contributing directly to pipeline and revenue targets
• Strong Account-Based Marketing (ABM) experience, including 1:1 and 1:few programs
• Experience working closely with Enterprise Sales teams to drive account engagement, pipeline creation, acceleration, and conversion
• Proven ability to develop and execute integrated marketing campaigns across multiple channels
• Experience balancing strategic planning with hands-on execution
• Strong stakeholder management skills and ability to influence across Sales, Marketing, Customer Success, and Leadership teams
• Strong analytical mindset with experience measuring campaign performance and optimizing investment based on business outcomes
• Excellent communication, presentation, and project management skills
• Ability to manage multiple concurrent projects and priorities in a fast-paced environment
• Comfortable operating autonomously with a high degree of ownership and accountability

**Nice to have**

• Experience within HR Tech and selling to HR Stakeholders
• Experience running field marketing programs including executive dinners, customer events, trade shows, and hosted experiences
• Experience with sponsorship, hospitality, or partnership marketing activations
• Experience with direct mail and gifting programs
• Experience collaborating with Digital Marketing teams on integrated demand generation programs
• Experience working across EMEA or multi-region environments