Channel Field Marketing Manager
Horizon3 · United States
About The Role
Join as a Channel Field Marketing Manager, where you will be responsible for building and scaling co-marketing programs with our channel and partner ecosystem across the Americas. You will work closely with the channel sales team to drive partner-sourced and partner-influenced pipeline through high-signal field programs. This role requires a strong understanding of the channel partner ecosystem in B2B technology and proven experience in managing co-marketing events. Enjoy a flexible work environment, growth opportunities, and an inclusive culture. - Responsable de la stratégie de marketing de terrain pour le canal en Amérique, en construisant un portefeuille de programmes de co-marketing. - Conception et exécution de programmes de terrain conjoints avec des partenaires, y compris des événements co-organisés, des tables rondes dirigées par des partenaires, des activations de conférences. - Gestion des programmes de fonds de développement de marché (MDF) de bout en bout : planification, alignement avec les partenaires, supervision de l'exécution, suivi du budget. - 4+ years of channel marketing experience, with demonstrated ownership of partner co-marketing programs and measurable pipeline contribution - Strong understanding of the channel partner ecosystem in B2B technology - how partners sell, what motivates them, and how to design events that drive joint pipeline rather than just partner satisfaction - Strong cross-functional collaboration skills; ability to work effectively with channel sales, direct field marketing, demand gen, digital, ABM, and product marketing to orchestrate coordinated event strategy and execution - Experience managing MDF event budgets: planning, partner alignment, execution oversight, and ROI reporting - Highly organized with the ability to manage multiple partner relationships, programs, and timelines simultaneously without losing accountability or momentum - Proven track record building and executing co-marketing events with VARs, resellers, alliance partners, or distributors - with the pipeline data to back it up - Experience in cybersecurity, DevSecOps, or adjacent B2B security markets - Familiarity with intent data and ABM tools such as Zoominfo or Reachdesk in support of partner-led account coverage - Familiarity with Federal or Public Sector channel marketing, including distribution ecosystems like Carahsoft and compliance frameworks such as FedRAMP and CMMC - Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting - Familiarity with Pardot, Marketo, or HubSpot for co-marketing campaign setup and attribution
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