Senior Customer Field Marketing Manager
Horizon3 · United States
About The Role
Join as a Senior Customer Field Marketing Manager. In this senior events role, you will be responsible for planning and executing customer-facing field programs, including Customer Advisory Board meetings, regional customer roadshows, and user groups. You will work closely with the Sr. Director of Customer Marketing to build and run the calendar of customer events, manage event logistics, and track program outcomes. This position offers growth opportunities, an innovation-driven culture, a flexible work environment, and an inclusive and diverse team. - Plan, execute, and measure regional field programs including hosted executive dinners, third-party conferences, customer roadshows, user group events, and account-specific activations aligned to pipeline and expansion targets. - Manage event logistics end to end: venue sourcing, vendor coordination, attendee recruitment, on-site execution, and follow-up. - Track and report on field program outcomes for customer programs - meetings booked, pipeline created, stage progression, attendance, and expansion opportunities surfaced - with a structured 30-day post-event review for every program. - Strong project management skills - comfortable running multiple programs simultaneously with competing deadlines - Excellent written and verbal communication skills; able to write compelling invite copy and executive-facing event briefs - Ability to influence and align cross-functional stakeholders - sales leadership, customer success, SDR management, and product marketing - without direct authority, and build program plans that stick - Working knowledge of Salesforce for campaign tracking and pipeline reporting - 6-9 years of B2B field marketing experience, with meaningful time in a senior or lead capacity - ideally in cybersecurity, infrastructure, or enterprise SaaS - Direct experience owning customer-facing programs such as CAB meetings, user groups, or customer roadshows at a senior level - including program design, executive stakeholder management on both sides, and outcome measurement tied to expansion and retention goals - Comfort with CPO-based budgeting and ROI reporting - you know how to defend a spend decision with data - Demonstrated ability to build repeatable field program frameworks - not one-off events - with measurable pipeline and expansion outcomes and a clear post-event accountability structure - Willingness to travel up to ~30% for event execution and customer programs - Familiarity with marketing automation platforms (Pardot, HubSpot, or equivalent) for list management and nurture coordination - Track record of running executive dinner or roundtable programs with measurable pipeline outcomes - Track record of running customer-facing events - CABs, roadshows, user groups - where the outcomes were measurable and the programs ran cleanly enough that customers came back - Experience in cybersecurity field marketing - you understand the CISO buyer and the enterprise security sales cycle - Experience with event-specific ABM tactics for customer programs - tiered gifting, personalized event invitations, and curated attendee strategies for named accounts - not overall ABM strategy ownership
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