Adoption Analytics & Insights Manager

Join Appnovation, a global leader in healthcare, as an Adoption Analytics & Insights Manager. In this role, you will track platform engagement, identify user barriers, and translate deep telemetry into actionable insights. You will establish and own the engagement baseline for every colleague-facing platform, define and track critical behavioral metrics, and diagnose root causes of missed adoption targets. You will also partner with various teams to measure value delivery and provide targeted re-engagement insights. The ideal candidate will have a proven track record in product analytics, digital telemetry, or marketing growth analytics, and experience in the healthcare or regulated enterprise environments.

• Establish and own the engagement baseline for every colleague-facing platform, track core success metrics, and set quarterly targets.
• Define and track critical behavioral metrics, isolate where users drop out of the adoption lifecycle, and trigger root-cause reviews with clear recommendations.
• Partner with experience architecture and product owners to define and track leading indicators of "value" alongside standard usage data.
• Proven track record of setting KPI targets, building dashboards, and running a proactive hypothesis-test-and-scale discipline
• Comfort building and maintaining measurement partnerships across multiple distinct functions (e.g., community, learning, marketing)
• Excellent data storytelling skills, with the ability to translate complex analytics into actionable briefs for non-technical stakeholders
• Demonstrated ability to design and measure user activation funnels and adoption metrics, including product-led growth (PLG) metrics (activation, retention cohorts, Sean Ellis-style testing)
• Experience defining and measuring value-delivery outcomes (time saved, error reduction, quality of output), rather than just raw usage
• Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field
• Strong proficiency in data visualization tools (e.g., Tableau, PowerBI) and product analytics platforms
• Experience diagnosing root causes of adoption stalls (workflow fit, content gaps, motivation, organizational barriers)
• 5–8+ years of experience in product analytics, digital telemetry, or marketing growth analytics
• You thrive in a collaborative and agile environment, embracing feedback and iteration
• Experience working in pharma, healthcare or similarly regulated enterprise environments
• Familiarity with enterprise software telemetry and API integrations
• You are curious and continuously seek opportunities to learn and apply new technologies
• Familiarity with organizational network analysis (ONA) or workplace analytics
• Experience working directly alongside product management, learning, or marketing teams in a growth-focused environment
• You take ownership of your work, ensuring high standards and accountability
• You remain adaptable and resilient in the face of shifting priorities or technical challenges
• You communicate clearly, adapting your style to different audiences and stakeholders