Adoption Analytics & Insights Manager

Join Appnovation, a global leader in healthcare, as an Adoption Analytics & Insights Manager. In this role, you will track platform engagement, identify user barriers, and translate deep telemetry into actionable insights. You will establish and own the engagement baseline for every colleague-facing platform, define and track critical behavioral metrics, and diagnose root causes of adoption stalls. You will also partner with experience architecture and product owners to define and track leading indicators of value, and feed real-time usage data to team leads for targeted re-engagement campaigns. The ideal candidate will have 5-8+ years of experience in product analytics, digital telemetry, or marketing growth analytics, and a strong proficiency in data visualization tools and product analytics platforms.

• Establish and own the engagement baseline for every colleague-facing platform, track core success metrics, and set quarterly targets.
• Define and track critical behavioral metrics, including depth of tool usage, feature breadth, and long-term retention to isolate exactly where users drop out of the adoption lifecycle.
• Diagnose whether missed adoption targets stem from workflow fit, comprehension gaps, motivation/awareness gaps, or structural barriers, and trigger root-cause reviews with clear recommendations.
• Demonstrated ability to design and measure user activation funnels and adoption metrics, including product-led growth (PLG) metrics (activation, retention cohorts, Sean Ellis-style testing)
• Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field
• Proven track record of setting KPI targets, building dashboards, and running a proactive hypothesis-test-and-scale discipline
• Excellent data storytelling skills, with the ability to translate complex analytics into actionable briefs for non-technical stakeholders
• Comfort building and maintaining measurement partnerships across multiple distinct functions (e.g., community, learning, marketing)
• Experience diagnosing root causes of adoption stalls (workflow fit, content gaps, motivation, organizational barriers)
• 5–8+ years of experience in product analytics, digital telemetry, or marketing growth analytics
• Experience defining and measuring value-delivery outcomes (time saved, error reduction, quality of output), rather than just raw usage
• Strong proficiency in data visualization tools (e.g., Tableau, PowerBI) and product analytics platforms
• You communicate clearly, adapting your style to different audiences and stakeholders
• Experience working in pharma, healthcare or similarly regulated enterprise environments
• Familiarity with organizational network analysis (ONA) or workplace analytics
• You thrive in a collaborative and agile environment, embracing feedback and iteration
• You take ownership of your work, ensuring high standards and accountability
• Familiarity with enterprise software telemetry and API integrations
• You remain adaptable and resilient in the face of shifting priorities or technical challenges
• You are curious and continuously seek opportunities to learn and apply new technologies
• Experience working directly alongside product management, learning, or marketing teams in a growth-focused environment