Peer Advocacy and Community Engagement
Appnovation · Toronto, Canada
About The Role
Join Appnovation, a global leader in healthcare, as the Peer Advocacy & Community Lead. In this role, you will drive grassroots momentum and decentralize digital adoption by transforming traditional network models into highly active, peer-led advocacy communities. You will develop a multi-channel community strategy, build and mentor an influential network of advocates, manage beta and early-access communities, empower employees to share best practices, moderate internal communities, test novel participation formats, act as a hands-on creator for content, design experiences for team connection, and track community metrics. The ideal candidate will have 5-8+ years of experience in community management, a bachelor's degree in a related field, and a strong fluency with community analytics.
- Développer une stratégie communautaire multicanal alignée sur les objectifs d'adoption et d'engagement, en possédant et en faisant évoluer la technologie communautaire.
- Construire, développer et encadrer un réseau influent d'avocats, de champions et de sceptiques constructifs qui soutiennent les efforts d'adoption localisés.
- Gérer les communautés d'accès anticipé et de bêta, de la recrutement des cohortes jusqu'au lancement du produit, en assurant la collecte de retours structurés.
- Excellent interpersonal skills with a knack for turning skeptics into vocal advocates
- A track record of taking a low-engagement community and making it come alive with innovative, tailored interaction formats
- Experience running early-access, beta, or pilot user programs, managing waitlists, and capturing structured feedback
- Proven ability to identify, recruit, and motivate network advocates or champions, including designing tiered or "super-user" programs
- 5–8+ years of experience in community management, developer advocacy, brand ambassador management, or internal social community building
- Bachelor's degree in Communications, Sociology, Marketing, or a related field
- Strong fluency with community analytics, including tracking DAU/MAU, activation, and retention, and translating metrics into stakeholder-ready reports
- Hands-on experience personally writing, designing, and publishing content (posts, prompts, announcements, light visuals/video) on a regular cadence. (This is a builder and contributor role, not a delegate-only role)
- Experience managing developer relations or user communities for consumer tech or enterprise platforms
- Background in gaming, fandom, esports, or creator-economy communities, or other highly engaged online spaces outside of corporate environments
- Deep understanding of enterprise social networks (Viva Engage, Teams, Slack, etc.) and tool evaluation/migration
- Experience planning virtual or hybrid employee events and onboarding programs
- Experience scaling peer-to-peer support networks in large, matrixed organizations
- You communicate clearly, adapting your style to different audiences and stakeholders
- You remain adaptable and resilient in the face of shifting priorities or technical challenges
- You thrive in a collaborative and agile environment, embracing feedback and iteration
- You take ownership of your work, ensuring high standards and accountability
- You are curious and continuously seek opportunities to learn and apply new technologies
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