Associate Director of Growth Marketing

Join Jam City, a leading mobile gaming company, as the Associate Director of Growth Marketing. In this role, you will oversee user acquisition efforts, spearhead app store optimization, and drive creative ad strategy. You will manage a multi-million-dollar acquisition marketing budget, lead a team of performance marketers, and collaborate with cross-functional teams to identify growth opportunities. This is a unique opportunity to make a significant impact on the company's growth and success.

• Overseeing the optimization of current User Acquisition efforts (UA), spearheading App Store Optimization (ASO), and driving an impactful creative ad strategy.
• Managing and optimizing a large, multi-million-dollar acquisition marketing budget, and leading the overarching paid creative strategy.
• Leading and mentoring a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth.
• The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration
• We’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics, and who can identify cross-functional growth opportunities
• Excellent oral and written communication skills
• Strong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysis
• Proficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platforms
• Relentlessly high standards and a sharp attention to detail
• Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget
• Experience hiring and managing a world-class team of growth marketers and/or creative strategists
• 7+ years of performance marketing and mobile UA experience (Gaming industry preferred)
• Proven track record of managing both paid acquisition and organic growth/ASO strategies successfully
• Strong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizations
• Ability to plan strategically, but stay on top of tactical execution
• Thorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox)