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JC
Growth Marketing Manager
Jam City · Culver City, United States
About The Role
Join Jam City, a leading mobile gaming company, as a Growth Marketing Manager. In this role, you will drive mobile marketing growth through data-driven user acquisition, creative strategies, and app store optimization. You will manage significant marketing budgets, own the end-to-end creative strategy, and optimize performance across channels. Collaboration with cross-functional teams is essential, and a passion for mobile games is a must. Enjoy a range of benefits, including unlimited PTO, a 401(k) savings plan, and a dog-friendly office.
- Manage significant marketing budgets to maximize growth, efficiency, and profitability across social channels, ad networks, and DSPs.
- Own the end-to-end user acquisition creative strategy, build performance-driven creative roadmaps, and test new formats to improve conversion rates.
- Define and execute App Store Optimization (ASO) strategies, lead organic growth initiatives, and align ASO with paid user acquisition hooks.
- If you are a talented growth marketer with a passion for creative innovation, search visibility, and games, we want to hear from you
- 3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing
- Experience working in the social/mobile game industry is highly preferred
- BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields
- On-site 5 days a week
- Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak)
- Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies
- Advanced Data Skills: High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus
- Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games
- Knowledge and passion for mobile games!
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