About The Role

Join Xero as a Senior ABM Manager, where you will design and manage the global account-based marketing strategy. You will drive the strategic vision for various programs, build an automated marketing engine, and influence multi-million dollar outcomes. You will work cross-functionally with various teams and have a strong analytical capability. Extensive experience with marketing technology platforms is essential.

Design, establish, and manage Xero's global account-based marketing strategy, driving the multi-year strategic vision for various programs.
Build an automated, AI-powered marketing engine that aligns closely with outbound sales efforts to generate a high-performing pipeline.
Transition the global account-based marketing motion into a modern, scalable, AI-enabled engine using tools like Clay, Claude, Unify, and AirOps.
Your deep understanding of complex buying cycles, multi-stakeholder decision-making, and the cloud data or fintech landscape will guide our strategy
A strong analytical capability allows you to digest data easily and translate it into actionable strategic insights
You will bring a proven background in building and scaling account-based marketing programmes integrated within a fast-paced B2B SaaS environment
An early adopter mindset regarding AI utilities will enable you to design automated workflows that personalise outreach at scale
Exceptional communication skills are required to update senior stakeholders and secure executive buy-in for programmatic changes
Extensive hands-on experience with marketing technology platforms like Demandbase, Salesforce, and Clay is essential
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team

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