Senior Vice President of Product Marketing

Join Xero, a leading SaaS company, as the Senior Vice President of Product Marketing. In this role, you will be responsible for bringing AI products to market, redesigning the product marketing function, and leading a team of approximately 30 global and regional product marketers. You will own the end-to-end product marketing function, including positioning and messaging, go-to-market strategy, product launch, research, competitive intelligence, and sales and partner enablement. This is a transformative role that requires a deep understanding of both small business owners and the accountants and bookkeepers who advise them.

• Assumer la responsabilité de la fonction de marketing produit de bout en bout, y compris le positionnement, la messagerie, la stratégie de mise sur le marché et le lancement de produits.
• Diriger une équipe de ~30 personnes à travers des PMM globaux et régionaux, en tant que principal lien entre le produit et la croissance.
• Conduire la transition de la fonction PMM vers un modèle opérationnel natif de l'IA, en mettant en place des systèmes de contenu structurés et des flux de travail adaptés à l'IA.
• Experience bringing AI or emerging technology products to market — positioning something customers don't yet fully understand, without either overclaiming or underselling
• Deep experience marketing to both SMB and B2B audiences — you understand the different craft required for each and have the instincts to navigate messaging that needs to work across both
• Strong positioning and messaging instincts — you can write, you can edit, and you know the difference between a sharp value prop and a dressed-up feature list. You've done the craft work, not just managed people who do it
• Executive presence and stakeholder credibility — with product leaders, commercial teams, regional MDs, and the C-suite
• A track record of building and executing GTM strategy at scale, including complex global launches with strong regional activation — from beta through to driving post-launch utilisation
• Fluency in the matrix — you've worked in a global/regional model and know how to build real partnerships across hard-line and dotted-line structures; you respect regional complexity rather than trying to engineer it away
• Experience in fintech, financial services, SMB software, or accounting-adjacent products is a strong plus
• Proven experience redesigning a PMM team's operating model around AI tools — not as a pilot or experiment, but as the way the function works. You've built structured content systems, AI-native workflows, and the change management to bring a team along
• 15+ years in Product Marketing, with at least 5 years leading sizeable global teams. You're able to operate at many altitudes without losing context or craft quality