Demand Generation Manager

Join Astra as our first Demand Generation Manager, where you'll play a crucial role in bringing our payments infrastructure to market. You'll be responsible for planning and executing multi-channel demand campaigns, managing account-based marketing, and tracking pipeline reporting. This is a remote position with opportunities for professional growth in a collaborative and creative environment.

• Plan and execute multi-channel demand generation campaigns to drive pipeline growth.
• Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach.
• Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, using data to prioritize investments.
• This role is perfect for someone with the marketing expertise to drive results today and the initiative to run campaigns independently, from plan to pipeline. You’ll take a goal, scope the approach, and run with it
• Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns
• CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking
• Ability and willingness to travel up to ~15% annually
• 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company
• Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert
• Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack
• Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity
• Experience working cross-functionally with sales to align campaigns to pipeline goals
• Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Demand Gen Fundamentals: Funnel building, multi-channel campaign management, and conversion optimization
• Payments Curiosity: Willingness to learn the payments ecosystem (ACH, RTP, card networks) well enough to identify and target the right buyers and accounts
• Marketing Technology: CRM proficiency, plus the initiative to help evaluate and build out marketing automation as the function grows, covering campaign execution, reporting, and attribution
• Data-Driven Mindset: Comfort defining and tracking pipeline metrics and using data to guide where to invest next
• ABM Strategy: Account selection methodology, buying committee mapping, and personalized campaign design
• Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms
• Sales Partnership: Experience partnering with sales to align on target accounts and coordinate campaigns, particularly in an ABM context
• Marketing Automation: Experience building and scaling email nurture programs and lifecycle campaigns in a marketing automation platform
• Paid Media: Hands-on experience managing paid social and LinkedIn campaigns, including budget, targeting, and optimization
• Product Marketing Collaboration: Working with product marketing to turn positioning, launches, and content into campaigns that drive pipeline
• Startup Experience: Building marketing functions from the ground up in high-growth environments where you wore multiple hats