Global Marketing & Business Development Manager - UDW & Socks

Join Lacoste as a Global Marketing & Business Development Manager for Underwear, Loungewear, and Socks. In this pivotal role, you will drive global growth, shape and execute marketing strategies, and lead cross-functional projects. You will have end-to-end ownership of the categories, from product development to commercial execution, in a unique intrapreneurial environment.

• Support the definition and execution of the global category strategy and annual business plans to deliver sustainable growth.
• Lead the development and execution of global go-to-market strategies across Underwear, Loungewear and Socks.
• Drive commercial performance through targeted business development initiatives and commercial animation.

**Profile & Success Factors**

• Bachelor's or master's degree in Business, Marketing or a related field.
• 10+ years' experience in marketing, category management, business development or commercial roles within fashion, FMCG or Cosmetics.
• Strong strategic and commercial mindset with excellent analytical skills.
• Proven track record of leading complex cross-functional initiatives and influencing senior stakeholders.
• Demonstrated people management experience with the ability to coach, develop and inspire team members.
• Strong project management skills with the ability to manage multiple priorities and deliver results in a fast-paced environment.
• Excellent communication, storytelling and presentation skills, with the ability to translate insights into compelling commercial narratives.
• Fluent in English.