Search Engine Marketing Specialist

Join Exoticca, a leading travel company, as a Search Engine Marketing Specialist. In this role, you will drive profitable growth across all markets by leveraging AI, automation, and data-driven decision-making. You will design, scale, and optimize large-scale search campaigns, implement AI-driven bidding strategies, and improve measurement through first-party data. You will also collaborate with cross-functional teams and build strong relationships with Google and Microsoft account teams. Enjoy benefits such as unlimited tea and coffee, referral bonuses, language courses, and travel packages at reduced prices.

• Conception, scaling, and optimization of large-scale Search campaigns across Google Ads and Microsoft Advertising.
• Implementation, monitoring, and continuous optimization of AI-driven bidding strategies, dynamic campaign structures, and feed-based automation.
• Collaboration with cross-functional teams to improve landing page performance, audience strategies, measurement quality, and end-to-end acquisition efficiency.
• Direct experience leveraging automation tools such as Google Ads Scripts, APIs, SA360, Google Sheets, or similar technologies to improve operational efficiency and scalability
• Hands-on experience using Large Language Models (e.g., Claude, ChatGPT, Gemini) to improve productivity across campaign management, reporting, search term analysis, documentation, creative ideation, and workflow automation
• Proficiency in analytics and visualization tools such as Looker Studio, Tableau, and advanced spreadsheet analysis, with the ability to transform complex datasets into actionable business insights
• Data-driven, intellectually curious, and comfortable challenging platform recommendations through experimentation, critical thinking, and evidence-based decision making
• Continuous experimentation mindset with experience designing hypothesis-driven tests, incrementality frameworks, and performance validation methodologies to measure the true business impact of automation and AI-powered campaign strategies
• Commercial mindset, balancing platform automation with business objectives, profitability, customer lifetime value, and incremental growth
• 4+ years of hands-on experience managing large-scale Google Ads and Microsoft Advertising campaigns across multiple international markets, with responsibility for six- or seven-figure annual budgets
• Good communication and presentation skill, with fluency in English and Spanish
• Solid expertise in modern Search advertising, including AI Max, Performance Max, Broad Match, Value-Based Bidding, first-party audience strategies, and automated bidding frameworks
• Understanding of how AI-powered Search experiences - including AI Overviews, conversational search, multimodal search, and evolving user behavior - impact campaign strategy and performance
• Experience across additional Performance Marketing channels such as Paid Social or Display
• Experience with BigQuery, Python, or advanced data analysis techniques
• Experience working with Offline Conversions, Enhanced Conversions, first-party data strategies, or predictive LTV models
• Previous experience in travel, e-commerce, or other industries with long consideration cycles and high-value transactions