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Director, Client Leadership
Croud · New York, United States
About The Role
Join Croud, a leading digital marketing agency, as the Director of Client Leadership in New York. In this role, you will lead a client portfolio, shape media planning, develop innovative product solutions, and contribute to the Croud leadership team. You will be the senior point of contact for day-to-day account management, build trusted partnerships with clients, and drive business growth. This position offers a range of benefits, including a 401k plan, medical cash plan, gym membership contributions, and equity in Croud US after six months.
- Lead the day-to-day account management and delivery for a portfolio of clients, ensuring high-quality service and communication.
- Shape media planning and presentations in collaboration with cross-functional teams, including strategy, planning, media activation, reporting, measurement, SEO, and influencer marketing.
- Identify and develop growth opportunities internally and with external partners, proposing new and innovative solutions across the media and marketing landscape.
- Experience defining high level strategy and holistic management of the media plan development, implementation, and execution
- Experience maintaining an in-depth knowledge of the client business and competitive landscape
- Proven experience in client leadership, media planning, and cross-functional team management
- Experience supporting development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
- Excellent communication and leadership skills to drive client success and business growth
- Experience ensuring teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
- Demonstrating an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams
- Experience Identifying key target insights based on client brief necessary for formulating strategic recommendations, and ensuring alignment into broader long-term goals
- Strong understanding of media activation or media planning, SEO, influencer marketing, analytics, and industry trends
- Experience Leading strategic planning initiatives including deck writing, budget and channel allocation, and audience development
- Experience establishing & overseeing team’s planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up
- Experience of elevating over campaign planning and having to drive demonstrable results for c-suite executives
- Demonstrable in-depth & deep experience as a strategic leader specifically in digital planning backgrounds.Expected to be an expert across all media, including digital, social and traditional, demonstrating advanced knowledge in all areas
- Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives
- Great communication and presentation skills, with good attention to detail
- Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) TGI, GlobalWebIndex, SimilarWeb
- Experience managing a team
- Experience in managing multiple brands from both brand marketing & performance marketing is a bonus, but not a requirement
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