Planning Director

Join Croud as a Planning Director, where you'll be responsible for growing our clients' businesses through strategic planning and execution. You'll work closely with senior client stakeholders, oversee cross-channel media planning, and drive revenue growth for Croud. This role requires exceptional communication skills, a client-centric approach, and a strong understanding of media and media planning.

• En tant que Directeur de la Planification chez Croud, vous serez responsable de la croissance des entreprises de nos clients en associant une stratégie incisive à un plan pour la mettre en œuvre. Vous serez le principal point de contact pour nos clients, ce qui nécessite une intelligence stratégique, une connaissance approfondie des médias et de la planification des médias, ainsi que la capacité à établir des partenariats transformateurs avec des leaders du marketing senior.
• Vous travaillerez en étroite collaboration avec les parties prenantes senior des clients pour identifier et résoudre les principaux défis marketing, ainsi qu'avec d'autres équipes chez Croud pour produire une stratégie avec un large soutien et des plans médias.
• Vous dirigerez les relations de Croud avec des clients clés, en acquérant une compréhension approfondie des moteurs commerciaux de leur entreprise, et vous serez présent à chaque étape du processus de planification de la campagne.
• You will be adaptable and resilient, gaining full trust of our clients, and the ability to analyse a situatio
• A willingness to take calculated risks and the knack to question the status quo while seeing a clear path to success, is desirable in this role
• Experience in winning big accounts and helping to turn pitch strategy into industry-leading performance is desirable
• Proven experience developing integrated campaign strategies that deliver measurable client outcomes across both online and offline channels
• Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
• Experience working with luxury brands across a range of sectors, and a strong understanding of luxury consumers
• Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) TGI, GlobalWebIndex, Comscore
• Experience in CPG and/or multi-brand retail is a bonus, but not a requirement
• Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders, helping them to solve problems and make smart decisions about how to invest their digital media budgets
• Advanced proficiency in Microsoft Excel/Google Sheets and Microsoft PowerPoint/Google Slides
• Demonstrable in-depth experience as a Planner or Account Director. We’re open to candidates from comms, media or digital planning backgrounds, or who currently work in strategy roles
• Experience with print planning (and ideally buying) is required for this role
• Excel at turning data - whether it’s on audience behaviour or campaign performance - into actionable insights