Senior Digital Marketing Specialist

Join Happen Bank as a Senior Digital Marketing Analyst, where you'll drive the strategy and execution of our Web and Paid Digital channels. You'll combine analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that improve customer acquisition and engagement. You'll partner closely with teams across various departments to translate data into actionable recommendations that support measurable business outcomes.

• Partner cross-functionally across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of key Digital Marketing Channel strategies.
• Apply analytical and strategic thinking to optimize the effectiveness of Happen's website and Paid Digital channels.
• Build reports, dashboards, and data summaries that support clear, confident decision making.
• Highly proficient in Excel or Google Sheets
• Excellent written and verbal communication skills
• Strong analytical thinking and business judgment with the ability to turn data into actionable insights
• Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Heap, or BigQuery
• 2+ years of experience in an analytical or digital marketing role; bachelor's degree or higher in Business or a quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, or Engineering; or equivalent combination of education and experience
• You take ownership of your work, proactively identify opportunities to improve outcomes, and are comfortable managing multiple priorities in a fast-paced environment
• You've been using AI tools in your daily life long enough to have real opinions about them—what they're good at, where they fall short, and when to trust the output. You're ready to apply that intuition to improve your work and solve real business problems
• Experience using data visualization tools such as Tableau
• Experience writing SQL queries to analyze large datasets
• Familiarity with Salesforce or other CRM software