Senior Manager of Lifecycle & Growth Marketing

Join Happen Bank, a newly rebranded financial institution, as the Senior Manager of Lifecycle Marketing. In this pivotal role, you will establish and lead the lifecycle marketing function, focusing on engagement, retention, and growth across the customer journey. You will own the lifecycle marketing roadmap, lead onboarding efforts, manage the experimentation agenda, and develop a performance reporting framework. Additionally, you will partner with various teams, launch SMS as a new marketing channel, and leverage AI tools to enhance marketing efforts. This is a hybrid position with a range of benefits, including untracked vacation, generous paid time off, and wellness programs.

• Posséder la feuille de route du marketing de cycle de vie, en priorisant les programmes, en fixant des objectifs et en collaborant avec le directeur senior pour aligner la stratégie sur les résultats commerciaux.
• Diriger l'intégration de bout en bout sur tous les canaux détenus, en concevant des parcours qui activent les nouveaux membres et établissent les bases d'un engagement à long terme.
• Construire et gérer l'agenda d'expérimentation - concevoir des tests, séquencer les hypothèses à travers les programmes et synthétiser les résultats en apprentissages pour l'équipe.
• You use AI to accelerate content development, audience analysis, and campaign optimization - and you're discerning about where editorial judgment still belongs to a human. You've thought through brand and compliance implications of AI-generated content, and you're building workflows your team can trust and repeat
• You hold a high bar for how your team uses AI - pushing for adoption where it genuinely improves outcomes and maintaining rigor around data quality, oversight, and accountability. You're building team capability proactively, not waiting for a top-down directive
• 8+ years of experience in lifecycle, CRM, retention, or growth marketing, with demonstrated success owning programs end-to-end; bachelor's degree or higher, or equivalent combination of education and experience
• You develop people intentionally - you have grown earlier-career marketers and you know the difference between delegating and developing
• You own experimentation as a discipline, designing tests with clear hypotheses, sequence them against business priorities, and build learning systems your team can act on
• You think in programs, not campaigns - you understand how onboarding, engagement, cross-sell, and retention connect across the customer journey
• You operate well with ambiguity - you can set direction when the playbook doesn't exist yet, and you bring others along without waiting for perfect information
• Experience with Salesforce Marketing Cloud (SFMC) or comparable platforms (Braze, Iterable, HubSpot)
• Familiarity with CDPs and how data infrastructure enables lifecycle personalization at scale
• Experience launching a net-new marketing channel (SMS, push, in-app)
• Background in consumer financial services or another regulated industry
• Exposure to LTV modeling or customer value measurement frameworks