Senior Marketing Automation Analyst

Join our team as a Senior Marketing Automation Analyst, where you'll drive marketing performance through the execution and optimization of automated campaigns. You'll play a key role in scaling our marketing efforts and have the opportunity to apply both technical expertise and creative judgment to campaigns that directly impact business outcomes. This position offers a hybrid work model, generous paid time off, and a range of health and wellness benefits.

• Conduire la performance marketing en exécutant et en optimisant les campagnes automatisées.
• Gérer la segmentation de l'audience et la logique de ciblage pour améliorer la pertinence et l'engagement.
• Surveiller la performance des campagnes et traduire les données en recommandations claires pour l'optimisation.
• 2+ years of experience in marketing automation or a related marketing field; bachelor's degree or higher, or equivalent combination of education and experience
• You've been using AI tools in your daily life long enough to have real opinions about them — what they're good at, where they fall short, and when to trust the output — and you're ready to apply that intuition to real marketing problems
• You use sound judgment when applying new tools or approaches to ensure accuracy and quality
• You're detail-oriented and comfortable managing multiple campaigns and deadlines at once
• You've thought through the brand and compliance implications of AI-generated content and are building workflows your team can trust and repeat
• You collaborate effectively across teams and adapt your approach based on feedback and data
• You use AI to accelerate content development, audience analysis, and campaign optimization, while being discerning about where editorial judgment still belongs to a human
• You take ownership of your campaigns and proactively look for ways to improve performance and process
• Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud
• Familiarity with A/B testing and campaign performance analytics
• Experience working in a regulated industry, such as financial services
• Basic understanding of HTML/CSS for email template troubleshooting