Senior Web & Organic Growth Manager

Join Happen Bank as a Senior Web & Organic Growth Manager. In this role, you will own the web strategy and lead the evolution of our SEO and Generative Engine Optimization (GEO) programs. You will partner closely with various teams to translate technical and content strategies into measurable business outcomes. Key responsibilities include overseeing CMS workflows, building and executing Happen's SEO and GEO strategy, auditing and maintaining site health, and building measurement and reporting frameworks. Enjoy benefits such as untracked vacation, a hybrid work model, generous paid leave for new parents, and more.

• Own the web strategy and key performance metrics, including bounce rate and conversion, and oversee CMS workflows.
• Build and execute Happen's end-to-end SEO and GEO strategy, from keyword research and content planning to technical optimization.
• Develop programs that grow Happen's rankings across high-intent commercial insurance queries, including coverage types, industry-specific terms.
• Hands-on experience with enterprise content management systems and translating optimization requirements into scalable templates, components, and standards
• Experience working in financial services, insurance, or another highly regulated industry
• Strong bias for action and an executional mindset
• You have hands-on experience using AI tools to accelerate your work and improve output quality. You're equally comfortable using them yourself and helping others apply them thoughtfully, recognizing where human judgment and oversight are essential
• Deep experience in technical SEO and GEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy
• Stellar communication skills, with a track record of turning tactical findings into digestible recommendations for senior leadership
• Proven track record improving rankings and organic traffic in competitive, high-intent keyword categories across SEO and GEO
• 6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization; bachelor's degree or higher in Marketing, Business, or a related field; or equivalent combination of education and experience
• Experience with analytical frameworks and A/B testing
• Familiarity with data manipulation and SQL