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Director of Growth Marketing

fabric · San Francisco, United States

External listingfull-time17 days ago

About The Role

Join our team as the Director of Growth Marketing, where you'll take ownership of our market strategy and customer engagement. This hands-on role involves everything from website storytelling to running experiments across channels and building our martech stack. You'll work closely with the CEO and the executive team, have direct visibility into the business, and the opportunity to make a significant impact.

  • Assumer la responsabilité de la stratégie de croissance de l'entreprise, en pilotant l'acquisition, l'activation, la rétention et l'expansion des clients.
  • Diriger l'optimisation du site web de l'entreprise, en veillant à ce qu'il soit performant, engageant et optimisé pour la conversion.
  • Utiliser des outils d'intelligence artificielle pour améliorer le processus de croissance, de l'idéation à l'analyse, en passant par la création de contenu.
  • AI-first operator: AI tools aren't part of your workflow — they are your workflow. You use them to ideate, test, build, and analyze at a speed that fundamentally changes what a single marketer can accomplish and you’ve built or governed AI adoption programs (not just used the tools)
  • Hands-on experience with modern martech, AI tooling, and the composable stack - you can construct a dashboard, define metrics and move from insight to action
  • GEO and AI search fluency - you understand how discovery is shifting to AI-powered surfaces and have opinions as to how to increase visibility
  • 10+ years in growth marketing, with meaningful time in product-led SaaS with bottom-up PLG motions. You have a clear understanding of the full enterprise buying journey
  • Deep experimentation fluency - you've run hundreds of tests, know how to design them
  • Operator wiring — your background in program management, ops, or systems design allows you to sit between marketing, sales, and product and translate clearly. Your processes unlock capacity without adding headcount
  • Personalization and infrastructure mindset - you’ve built buyer journey infrastructure that connects marketing, sales and customer data to drive conversion
  • Comfortable operating as the sole marketer with direct CEO visibility and accountability
  • Demonstrated experience building growth systems from scratch in lean, resource-constrained environments; you have the ability to prioritize ruthlessly when everything feels urgent
  • You bring storytelling, craftsmanship and great taste to your craft - you have good judgement and are well versed in industry trends, resulting in strong brand representation across all channels
  • Experience in or adjacent to composable commerce or modern retail tech stacks is a strong plus

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