Customer Marketing Manager (Growth)

Join Clio, the world's most popular cloud-based legal software, as a Customer Marketing Manager. In this role, you will manage end-to-end marketing programs for our small business customer segment, focusing on cross-sell, upsell, and expansion. You will own campaign ideation, planning, and execution, build multi-channel program plans, analyze and report on KPIs, and develop AI-powered workflows. You will work cross-functionally with sales, marketing, product, and other departments to develop cohesive, customer-centric programs.

• Gestionar programas de marketing de principio a fin para el segmento de clientes de pequeñas empresas, con un enfoque principal en la venta cruzada, la venta adicional y la expansión.
• Ser responsable de la ideación, planificación y ejecución de campañas para la venta cruzada de múltiples productos dentro de los segmentos de clientes designados.
• Desarrollar flujos de trabajo impulsados por IA que ayuden al equipo a desarrollar campañas más rápido, obtener información sobre los clientes y los datos más rápido.
• You’re a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way
• You’re all about results: how to measure them, how to report on them, but above all, how to drive them. And you’re excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business
• Strong project management skills and comfort with Asana or other project management tools
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• 3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• An open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms
• Copywriting experience
• Incredible planning and organization skills
• Experience with the legal industry or legal technology
• AI proficiency from leveraging tools to help accelerate delivering high-end work