Demand Generation Manager (Spain)

Join Clio, a leading legal technology company, as a Demand Generation Manager for Spain. In this hands-on leadership role, you will develop and execute multi-channel demand generation programs, manage agency partners, and work cross-functionally to achieve ambitious growth targets. You will analyze the Spanish market, set targets and budget allocation, and lead the execution of integrated campaigns. Additionally, you will own reporting on key demand gen metrics and represent the Spanish market's needs in broader EMEA marketing planning.

• Desarrollar y gestionar la estrategia de generación de demanda para el mercado español, identificando los canales y programas que impulsarán el crecimiento.
• Dirigir la ejecución de campañas integradas y multicanal, incluyendo búsqueda pagada, redes sociales pagadas, seminarios web y eventos.
• Analizar el mercado español y la industria legal para dar forma a la mensajería, la segmentación y las prioridades de la campaña.
• You are an experienced demand generation marketer with a proven track record of building and executing data-driven marketing strategies that hit ambitious targets. You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention.
• You have strong stakeholder management skills and can influence cross-functionally without formal authority over every team you work with.
• You're comfortable managing external agency relationships and holding them accountable to performance goals. You're motivated by ownership and want ambitious growth in Spain and are excited to help build it
• Strong analytical skills and experience using data to shape marketing strategy
• Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level
• Experience working in or with the Spanish market specifically
• Ability to plan, prioritise, and execute multiple projects simultaneously
• Strong communication and stakeholder management skills, with the ability to influence cross-functionally
• 4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast-paced B2B SaaS environment
• Experience managing external agencies or vendors, including holding them accountable to targets
• Experience in high-velocity B2B SaaS
• Familiarity with CRM systems such as Salesforce
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Google Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic level
• Asana or similar project management tools
• Google Analytics
• Google Workspace
• Looker or similar reporting and BI tools
• Salesforce or equivalent CRM tools
• Legal industry knowledge or experience within the Spanish legal market
• Experience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performance
• Familiarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiency
• Technical Skills;