Product Marketing Manager (Financial Services)

Join Clio, a leading legal practice management software company, as a Product Marketing Manager. In this role, you will lead go-to-market and product adoption efforts, develop strategies for new feature launches, and create compelling product messaging and campaigns. You will collaborate with cross-functional teams, track marketing performance, and gain insights from customers. Clio offers a supportive work environment, equitable compensation, and various benefits, including flexible paid time off and health coverage.

• Lead the go-to-market (GTM) and product adoption efforts for product portfolios, including positioning, messaging, and new feature launches.
• Partner with product team counterparts to develop strategies that successfully bring new features to the market and enable internal teams to communicate product benefits.
• Build and execute tactical marketing plans that increase product and feature adoption, support retention, and track and report on marketing performance.
• You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation
• You love uncovering a story within both product and audience data to drive strategic approaches to your campaigns and releases and you have a comfort with numbers
• You have a deep understanding of customer pain points and needs, and can communicate complex products in a compelling and impactful way
• You are proactive to deliver against timelines and deadlines
• You are a self-motivated problem solver with a high sense of ownership
• You are a strategic thinker and you create marketing plans that are grounded in data
• You are known for your strong communication and collaboration skills and are energised by working cross-functionally to bring projects to completion within the projected time frame
• You’re creative. You have a habit of thinking outside the box in your marketing approaches
• You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise
• You have a bias toward action. You’re energised by making things happen and getting things done
• You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience
• You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes
• You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations on program strategies as well as audience segmentation, and you substantiate your approaches
• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches
• You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes
• You are experienced. You have at least 2-4 years of experience in product marketing
• You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen
• Fintech / Payments Experience
• Experience in the legal or legal technology industry