Senior Customer Marketing Manager (Advocacy)

Join Clio, the world's leading cloud-based legal software, as a Senior Customer Marketing Manager. In this strategic role, you will lead the growth and optimization of Clio's referral program, driving customer engagement and delivering measurable results. You will design initiatives that motivate and empower customers to refer others, while ensuring a seamless and rewarding experience. This position requires a proven track record in building and scaling successful referral programs, strong analytical skills, and the ability to thrive in a fast-paced environment.

• Lead the growth and optimization of Clio’s referral program, designing initiatives that motivate and empower customers to refer others.
• Monitor and analyze program performance metrics, providing actionable insights and data-driven recommendations for improvement.
• Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.
• Exceptional written and verbal communication skills with the ability to create engaging content
• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms
• Proven success in driving pipeline growth and revenue through integrated campaigns
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done
• Strong project management skills and comfort with Asana or other project management tools
• Excellent relationship-building skills and a strong positive attitude