Iterable Lifecycle Marketing Manager

Join Dutch, a leading telehealth platform, as a Lifecycle Marketing Manager. In this role, you will focus on prospect marketing, turning awareness into action through targeted email, SMS, and push programs. You will work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. Your work will have a direct impact on new member acquisition and help shape how Dutch earns trust before someone becomes a member.

• Construire et exécuter des campagnes de marketing axées sur les prospects, y compris les séquences de nurturing et d'engagement.
• Surveiller les performances des entonnoirs et rendre compte des métriques des prospects, y compris le taux d'ouverture, le CTR, les conversions.
• Collaborer avec les équipes de croissance, de conception et d'expérience client pour garantir que les messages aux prospects sont opportuns et convaincants.
• This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one
• A bias toward action: ship, learn, iterate
• Ability to manage multiple campaigns simultaneously in a fast-moving environment
• Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
• Comfort working with funnel data to identify gaps and optimize conversion rates
• 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
• Extremely detail-oriented with strong QA instincts
• Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
• Experience in subscription, DTC, or consumer health/wellness
• HTML knowledge for email troubleshooting
• Experience collaborating with paid growth or product marketing teams
• Familiarity with growth experimentation frameworks and prospect lifecycle measurement