Lead Copywriter (SEO & GEO)

Join our team as a Lead Copywriter specializing in SEO and GEO. In this role, you will be the go-to expert for search and generative engine optimization within the copy team. You will produce high-quality, optimized content for a range of high-profile clients and serve as the internal SEO authority. You will also use AI tools as a core part of your content production process and review copy produced by other writers for SEO and GEO compliance. Additionally, you will build strong working relationships with existing clients and contribute your expertise to new business pitches and proposals.

• Producing high-quality, optimized content for a range of high-profile clients, using AI tools as a core production tool.
• Serving as the resident SEO and GEO expert for the wider copy team, providing guidance and quality assurance on anything SEO/GEO.
• Building strong working relationships with existing SEO and GEO client services teams and clients, acting as a trusted content expert.
• Confident contributing to client conversations, pitches, and new business environments
• You will bring a deep understanding of how search and AI-driven discovery works, a strong editorial instinct, and the ability to harness AI tools (Claude or equivalent) as part of an efficient, high-output content workflow
• Exceptional writing and editing skills, with the confidence to work across diverse brand voices and content formats
• A portfolio demonstrating strong, results-driven SEO content alongside brand-led copywriting
• Hands-on experience using AI writing and workflow tools, particularly Claude as part of a production process, not just as a curiosity
• You are equally at home writing a perfectly structured landing page or explaining E-E-A-T signals to colleagues and clients
• Deep, up-to-date knowledge of on-page SEO: keyword research, search intent mapping, heading hierarchy, metadata, internal linking, E-E-A-T, and structured data principles
• Emerging understanding of GEO (Generative Engine Optimisation) and how to structure content for visibility in AI-generated responses
• Proven experience as a senior SEO copywriter, ideally within an agency environment across multiple client accounts
• A natural communicator who can explain technical SEO concepts to non-specialist colleagues and clients clearly