Content Marketing Lead

Join Anrok as a Content Marketing Lead, where you'll own the content strategy and creative direction for the company. You'll create engaging content that resonates with finance and operations leaders, manage agency and freelance partners, and drive audience growth and engagement. This is a unique opportunity to build a content engine from the ground up in a complex and often overlooked industry.

• Own the content roadmap end to end, from strategy and social/editorial calendar to the work that ships, mapped to brand and pipeline goals.
• Set creative direction across formats: long-form editorial, thought leadership, video, social, newsletters, and campaign assets.
• Manage agency and freelance partners across writing, design, and video. Brief the work, hold the bar, and keep the voice consistent.
• 5+ years creating content for a B2B audience, ideally in SaaS, fintech, or infrastructure
• Fluency in how modern audiences discover and consume content, from search to social to AI answers
• A bias for shipping. You publish, learn, and iterate rather than wait for perfect
• Experience directing creative and managing agencies or freelancers, not only producing the work yourself
• The experience of building a content engine or editorial brand from an early stage
• The ability to make a complex category land with a finance or operations leader in a single read
• A portfolio with range: digital first, sharp writing, and a few wins that broke through
• Strong editorial judgment and a clear view of what great looks like