Lifecycle and Customer Marketing Manager

Join our team as a Lifecycle and Customer Marketing Manager. In this data-driven role, you will own our customer marketing strategy and lifecycle optimization, driving engagement, retention, and expansion through strategic marketing programs. You will develop outbound marketing programs, co-develop comprehensive customer marketing initiatives, and own HubSpot as our primary marketing automation platform. Additionally, you will track key customer metrics, create customer-centric content, and advocacy programs. This position offers competitive equity, company-wide holidays, paid time off, and comprehensive medical benefits.

• Développer des programmes de marketing sortant pour engager les clients potentiels avec des messages ciblés.
• Co-développer des programmes de marketing client complets pour stimuler l'engagement et l'advocacy.
• Assumer la responsabilité de HubSpot en tant que principale plateforme d'automatisation du marketing, concevoir des campagnes par e-mail.
• Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance
• Strong communication skills and data-driven approach to marketing optimization
• Excellent project management skills with experience leading multi-stakeholder initiatives
• Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs
• Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics
• 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing