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Product Marketing Manager
Anrok · San Francisco, United States
About The Role
Join Anrok as a Product Marketing Manager, where you will be responsible for bringing our products to market and enabling our sales team to succeed. You will work closely with product managers and sales to shape our offerings and drive revenue. Your role will include developing positioning and messaging, creating sales enablement assets, and tracking metrics to measure impact. This is a fast-paced, high-growth environment ideal for someone with a strong background in product marketing, particularly in SaaS or fintech.
- Own end-to-end go-to-market for a set of Anrok products and features, from positioning and launch through adoption and revenue impact.
- Develop and evolve the positioning, messaging, and value propositions that set Anrok apart, making complex tax infrastructure clear, credible, and hard to ignore.
- Build the assets sellers actually use (decks, one-pagers, battle cards, demo scripts, objection-handling guides) and the training that makes them stick.
- Project management and cross-functional leadership skills, with ability to drive initiatives from strategy through execution without extensive direction or hand-holding
- Self-starter mentality who thrives in ambiguity, proactively identifies problems before being asked, and can independently prioritize competing demands based on business impact
- Analytical mindset with experience defining success metrics, building dashboards, tracking performance data, and using insights to iterate on strategy and improve outcomes
- 4+ years of product marketing experience ideally in SaaS, fintech, or infrastructure with proven track record of driving measurable GTM success and revenue impact in fast-paced, high-growth environments
- Outstanding written and verbal communication skills, with portfolio of messaging frameworks, positioning documents, or customer-facing content that showcase your craft
- Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process
- Strong sales enablement experience with concrete examples of creating assets that sales teams actively use and that demonstrably improve win rates, deal velocity, or average deal size
- Expertise in product positioning and messaging frameworks, with demonstrated ability to translate technical capabilities into compelling customer value for B2B audiences, particularly in complex or technical product categories
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