Senior Marketing Operations Manager (Product-Led Growth)

Join Brex, a leading financial technology company, as a Senior Marketing Operations Manager. In this role, you will be responsible for owning the systems, data infrastructure, and digital growth engine that powers our Product-Led Growth (PLG) motion. You will define and execute our future-state marketing operations architecture, modernizing systems, processes, and data across various channels. Additionally, you will collaborate with cross-functional teams and support the scaling of experimentation and automation.

• Own and evolve the Product-Led Growth (PLG) martech ecosystem, ensuring a best-in-class, scalable, and reliable infrastructure.
• Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations.
• Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery.
• This person is also excited about how AI and agentic workflows can transform our operational processes, improve personalization, accelerate experimentation velocity, and automate routine tasks
• The ideal candidate is passionate about building a best-in-class marketing tech stack—including structuring event schemas, improving attribution, unlocking insights, and driving efficiency
• Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks
• Experience collaborating closely with Product, Web Engineering, and Data teams
• Experience supporting paid acquisition workflows across Google, LinkedIn, Meta, and other digital channels
• Experience partnering with cross-functional teams (CX, Operations, Sales, Web) to manage or enhance chatbot and/or live chat experiences—including qualification, routing, data models, and workflows—even when operational ownership is distributed across teams
• Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement
• 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels
• Demonstrated experience driving operational efficiency and automation through workflow orchestration tools (Zapier, agentic AI systems, CDP-triggered workflows)
• Track record of evolving or modernizing a marketing tech stack toward a future-state architecture
• Experience at FinTech or SaaS companies with PLG or self-serve onboarding models
• Comfort building integrated workflows between CMS (Sanity) and acquisition tracking systems
• Experience using AI and automation to scale marketing workflows, such as generative personalization, predictive scoring, and automated experiment QA
• Familiarity with customer journey analytics tools such as Amplitude, Mixpanel, or similar
• Demonstrated ability to document architecture, propose long-term solutions, and operationalize complex systems with cross-functional partners
• Understanding of digital identity verification steps and risk-aware conversion optimization
• Familiarity with Lead-to-Product connective processes (where website signups eventually feed the GTM funnel)
• Knowledge of ABM or enterprise programs is a plus for hybrid funnel interactions