Senior Manager of Lifecycle Marketing

Join Havenly Brands as a Senior Manager of Lifecycle Marketing. In this role, you will own the CRM and lifecycle strategy across our portfolio of seven home brands. You will be responsible for building out journeys, cross-brand programs, and an AI-forward CRM stack. You will also manage a team and oversee campaign calendars, brand voice integrity, measurement and reporting, deliverability and list health, compliance, vendor and platform relationships, and more. This is a strategic role that requires strong analytical instincts, experience in lifecycle marketing, and a passion for multi-brand complexity.

• Ownership of CRM and lifecycle strategy across a portfolio of seven home brands, including journey architecture and re-engagement programs.
• Management and development of a team responsible for executing lifecycle marketing strategies, including cross-brand programs and channel expansion.
• Collaboration with Product and Engineering teams to build new journey strategies and oversee campaign calendars across brands and channels.
• Strong analytical instincts: comfortable in Snowflake or similar, and able to translate data into a clear testing and journey roadmap
• Triggered email expertise (welcome series, journey audits across brands)
• Comfort with AI tools as a genuine workflow accelerator — for the team's output and your own
• 5-7+ years in lifecycle, CRM, or retention marketing, with at least 1-2 years managing direct reports
• Experience building or rebuilding a lifecycle program, not just optimizing an existing one
• Multi-brand experience strongly preferred
• DTC e-commerce background required
• Technical fluency with ESPs — Braze, HubSpot, and/or Klaviyo — and comfort managing people who build in the platform, even if you're not building it yourself day-to-day
• Familiarity with Rockerbox or similar attribution/measurement tools, and a point of view on incrementality testing
• Experience owning lifecycle/CRM across multiple brands or business lines
• You're a builder: you've stood up lifecycle programs from a weak or nonexistent foundation and know what “good” looks like
• You're a strong communicator who can translate performance data into insight for both your team and senior stakeholders
• You believe AI is changing this job fast and you're already using it to move faster and think better
• You're energized by multi-brand complexity: different funnels, different customer relationships to the brand, different lifecycle maturity is a feature, not a bug
• You're comfortable being hands-on with data and platforms while still owning the strategic narrative
• You understand consumers — you balance data with real consumer insight, not just what the numbers say
• You think in journeys and funnels, not lists and blasts
• You develop people: your team knows what's expected of them and gets better because you invest in them