CRM & Lifecycle Marketing Specialist (Growth Marketing)

Join AppLovin, a top-100 market cap company in the adtech industry. As a CRM & Lifecycle Marketing Specialist, you will take ownership of the advertiser lifecycle, ensure CRM data quality, set up automation workflows, measure performance, and expand CRM beyond email. You will work closely with the CRM lead and have the opportunity to grow your scope as the platform develops.

• Prendre en charge la construction et l'amélioration des programmes automatisés qui guident les utilisateurs depuis l'inscription jusqu'à devenir des dépensiers actifs.
• Assurer la qualité des données CRM en comprenant chaque étape de la chaîne de flux de données, en vérifiant et en corrigeant les problèmes à la source.
• Mettre en place des workflows récurrents, automatiser la communication avec les annonceurs et le suivi des leads, et trouver des opportunités pour réduire l'effort manuel.
• Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation and email
• AI-fluent. You use tools like Claude or Cursor to write email content, design it, create HTML templates and get it live
• Comfortable with big data. You write SQL and query large datasets to find your own answers, not wait for someone to pull a report
• Self-starter with strong problem-solving instincts. No playbook. You figure out what needs to happen and do it
• 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool
• Proven ability to drive measurable improvement in activation, engagement or retention — you can point to the test you ran and the number it moved
• Workflow automation experience
• B2B SaaS, adtech or e-commerce background
• Familiarity with PostHog, Superset, Trino or other big data platforms
• Email deliverability experience — sender reputation, authentication, inbox placement