Growth Marketing (Media Buyer, Emerging Channels)

Join AppLovin, a leading mobile technology company, as a Growth Marketing Media Buyer. In this role, you will be responsible for driving measurable growth across new channels, launching and testing our digital marketing strategy, and optimizing campaign performance. You will have a meaningful budget to deploy and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program. This is an exciting opportunity for a self-starter who loves being early on new channels and proving impact with rigor.

• Lancer, tester et établir la stratégie de marketing numérique de l'entreprise sur de nouveaux canaux de croissance, y compris mais sans s'y limiter à la recherche AI, X, CTV et hors domicile.
• Concevoir, exécuter et analyser des tests de marketing payant structurés sur de nouveaux canaux de croissance. Optimiser et surveiller les performances des campagnes.
• Gérer les canaux par rapport aux objectifs internes et aux KPI, et ajuster les dépenses vers ce qui est réellement incrémental.
• Strong test-and-learn track record, data driven, and creative
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar
• Bonus if you have experience with landing page testing and conversion rate optimization
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,
• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers
• Ad-tech, DSP, or marketplace background
• Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance