Growth Marketing

Join AppLovin, a leading mobile technology company, as a Media Buyer. In this role, you will work alongside the growth marketing team to drive measurable growth across new channels. You will launch, test, and establish our digital marketing strategy, optimize campaign performance, manage channels against internal goals, and own creative strategy across channels. The ideal candidate is a self-starter with a strong test-and-learn track record, data-driven mindset, and 3+ years of direct experience in paid media buying.

• Lancer, tester et établir la stratégie de marketing numérique de l'entreprise sur de nouveaux canaux de croissance, y compris la recherche AI, X, CTV et l'extérieur.
• Concevoir, exécuter et analyser des tests de marketing payant structurés sur de nouveaux canaux de croissance, optimiser et surveiller les performances des campagnes.
• Gérer les canaux par rapport aux objectifs internes et aux KPI, et ajuster les dépenses vers ce qui est réellement incrémental.
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar
• Strong test-and-learn track record, data driven, and creative
• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,
• Bonus if you have experience with landing page testing and conversion rate optimization
• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers
• Ad-tech, DSP, or marketplace background
• Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance