Performance Marketing Manager

Join Gist as a founding Performance Marketing Manager, where you'll be responsible for all paid growth channels, setting the performance marketing strategy, and managing off-platform partnerships. You'll own the monthly performance marketing budget, work on measurement and analytics, run structured tests, and explore new distribution strategies. This is a hands-on role for an experienced performance marketer with a strong track record of driving growth from a cold start.

• Définir la stratégie de marketing de performance, établir les bases de la mesure et gérer les boucles de test sur divers canaux.
• Identifier, négocier et gérer les relations avec des partenaires externes, y compris les entreprises de médias et les réseaux publicitaires.
• Assumer la responsabilité du budget mensuel de marketing de performance, en allouant les ressources de manière dynamique en fonction des performances.
• 3-7 years of brand-side performance marketing experience, with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital product
• Mobile attribution tooling experience with Adjust or equivalent; able to set up and own measurement infrastructure end-to-end, not just read reports someone else configured
• Demonstrated experience managing off-platform or non-self-serve partnerships — ad networks, OEM or device partnerships, media direct buys, affiliate or performance platforms, or similar; you have negotiated deals and managed these relationships independently
• Proven experience driving growth from cold start — you have launched performance marketing for a new product or market from zero, not just optimised an existing system, and you know what it takes to find the first users before there is any data to work with
• Hands-on fluency across Meta Ads Manager, TikTok Ads Manager, and Google Ads; programmatic and ad network experience a strong plus
• Strong negotiation and partner management skills; comfortable building and managing external vendor and partner relationships independently
• Senior individual contributor mindset — you thrive working independently, go deep on execution without needing a team beneath you, and bring enough seniority to set strategy and defend decisions to leadership without hand-holding
• Thinks in the right metrics: CAC, CPI, LTV, ROAS, Day 7/30 payback, and funnel conversion rates — and can diagnose when numbers move and why
• Experience running performance marketing specifically for a social, entertainment, or consumer app
• Exposure to influencer or KOL-driven paid amplification as an acquisition channel
• Familiarity with incrementality testing, geo-splits, or media mix modelling
• SQL or BI tool fluency (Looker, Tableau, Metabase) for self-serve analysis