Director of Experiential Marketing (Individual Contributor)

Join Motive as the Director of Experiential Marketing, where you will lead the strategy, planning, execution, and post-event reporting for our flagship user conference and internal events. You will work closely with various teams to ensure alignment with our go-to-market strategy and revenue goals. This role requires strong operational discipline, experience managing agencies and external vendors, and comfort working directly with executive stakeholders.

• Own the end-to-end strategy, planning, execution, and post-event reporting for Motive's annual user conference, Vision, including attendee experience, executive programming, content flow, sponsorship experience, and onsite operations.
• Lead and manage external agencies across production, creative, logistics, registration technology, and onsite execution, ensuring they operate as true extensions of the Motive team.
• Drive effective budget management across multiple concurrent events, maintaining complex, multi-line-item budgets in real time and partnering directly with Finance and Procurement on forecasting, PO management, invoice reconciliation, and vendor contracts to ensure accuracy and fiscal accountability at every stage.
• 8–10+ years of experience owning large scale user conferences, internal events, or complex live experiences catered to executive audiences in high growth environments
• Demonstrated ability to operate as a hands-on individual contributor who gets into the details and executes the work directly, while also directing agency partners and leading cross-functionally through influence rather than formal authority
• Strong operational discipline across program management, budgeting, contracts, and cross functional execution
• Proven track record of serving as the single owner for highly visible, high budget programs with executive level exposure
• Deep experience managing agencies and external vendors, including setting direction, holding partners accountable, and driving cost efficiency
• Comfort working directly with executive stakeholders and navigating ambiguity, shifting priorities, and tight timelines
• Experience in B2B SaaS, technology, or similarly complex GTM organizations strongly preferred