Director of International Marketing

Join Motive, a leading company in the fleet management and telematics industry, as the Director of International Marketing. In this role, you will lead the strategy, launch, execution, reporting, and scale of Motive's presence across Mexico, the United Kingdom, and Canada. You will also drive the evaluation and expansion into new international markets. This is a hands-on leadership position that requires a true startup mentality and a willingness to get your hands dirty. You will be responsible for building and leading a small team of regional marketers, establishing strategic partnerships, and defining success metrics for market maturity and ROI.

• Lead the strategy, launch, execution, reporting, and scale of Motive's presence across Mexico, the United Kingdom, and Canada, and drive the evaluation and expansion into new international markets.
• Own the go-to-market roadmap for these markets end-to-end, from opportunity sizing and entry strategy through localized demand generation, sales enablement, and long-term growth.
• Build, lead, and develop a small team of regional marketers and/or agency partners to execute campaigns, events, and demand generation programs tailored to each market.
• The role requires strong executive presence, the ability to build and lead cross-functional and in-market teams, and the judgment to make high-stakes prioritization calls across distinct regulatory, cultural, and competitive environments — often with incomplete information and limited local infrastructure
• Experience partnering with senior Sales, Marketing, and executive leadership to align marketing strategy with revenue goals
• Demonstrated experience translating market strategy into measurable commercial outcomes (pipeline, revenue, market share)
• 10+ years of experience in B2B marketing, with significant experience in international, regional, or new market leadership roles
• 3+ years of experience directly managing people and/or leading cross-functional or matrixed teams
• Proven track record of building and scaling go-to-market strategy in international markets, ideally including experience in LATAM, the EU/UK, Canada, or comparable regions
• Excellent executive communication and presentation skills, with experience presenting to senior leadership
• Ability to travel internationally quarterly and as needed to support in-market execution and relationship-building
• Energized by ambiguity, comfortable shifting between competing regional priorities, and quick to adapt as the business evolves. Builds where nothing exists rather than waiting for direction
• Bachelor’s degree required; MBA or equivalent advanced experience preferred
• Strong command of budget management, vendor negotiation, and resource prioritization across multiple markets
• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology
• Background in management consulting, corporate strategy, or international expansion functions
• Fluency or working proficiency in Spanish, in addition to English
• Experience with account-based marketing and sales-led go-to-market motions at scale
• Experience establishing regulatory, compliance, or localization requirements for new-market launches
• Direct experience launching or scaling a company’s presence in LATAM, the EU/UK, and/or Canada
• Experience in B2B enterprise tech, SaaS, technology; logistics, fleet, or related industrial sectors a nice to have but not mandatory