Senior Field Marketing Specialist

Join Motive as a Senior Field Marketing Specialist for the East region. In this role, you will execute high-impact field marketing programs, manage events, coordinate cross-functional initiatives, and support revenue goals. You will work closely with East Coast Sales leaders and broader Marketing stakeholders, and your success will be measured by your ability to deliver exceptional event experiences, drive pipeline generation, and improve operational consistency and efficiency.

• Support the planning and execution of field marketing programs that drive awareness, engagement, pipeline creation, and opportunity acceleration.
• Execute regional events, trade shows, hosted experiences, customer programs, webinars, sponsorships, and other market-facing initiatives aligned to regional business priorities.
• Partner closely with Field Marketing leadership, East Sales teams, Demand Generation, Product Marketing, Customer Marketing, and other cross-functional teams to ensure program alignment and execution excellence.
• High attention to detail and ability to solve problems quickly in dynamic environments
• Bachelor’s degree required; equivalent experience may be considered
• Analytical mindset with the ability to track results and apply learnings to future programs
• Strong experience planning and executing events, regional marketing programs, or customer-facing initiatives in fast-paced environments
• Ability to balance independent execution with close collaboration across teams
• 4+ years of experience in B2B marketing, field marketing, event marketing, campaign execution, or go-to-market program support
• Proven track record supporting regional sales teams (experience supporting multi-regional sales territories is a plus)
• Strong organizational, communication, and project management skills
• Experience working cross-functionally with Sales, Marketing, and other go-to-market teams
• Demonstrated ability to manage multiple workstreams and deliver high-quality execution against deadlines
• Experience working in high-growth environments with rapidly evolving priorities
• Exposure to SaaS, technology, logistics, operations, or related B2B industries
• Experience supporting account-based marketing (ABM) or sales-aligned campaign execution
• Familiarity with field marketing operations, event technology, lead management, and post-event follow-up processes
• Experience supporting trade shows, hosted events, roadshows, or regional campaign programs