Senior Manager of Brand Marketing

Join RADAR as a Senior Manager of Brand Marketing, a foundational role in a newly created function. You will shape and steward RADAR's brand narrative, define how RADAR shows up in the world, and drive consistent and credible external presence. You will work closely with various teams to translate subject matter expertise into coherent messaging and develop a brand platform and messaging architecture. Additionally, you will manage external channels, internal communications, and campaign management and analytics.

• Drive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identity, ensuring a coherent and consistent story that scales with the company.
• Build and maintain the templates, brand guidelines, and self-serve toolkits that allow the broader organization to communicate consistently to all external partners.
• Manage the redevelopment of RADAR’s website, as well as LinkedIn, and press as RADAR's primary owned and earned channels, responsible for both strategy and execution.
• Proven ability to translate complex, technical subject matter into a clear, compelling external language that resonates with a business audience
• Experience managing freelance or agency talent across copywriting and graphic design
• Experience owning and managing external channels end to end, including LinkedIn and earned media, with accountability for both strategy and execution
• Comfortable working in analytics and reporting tools (google analytics or LinkedIn Insights, or similar) to track channel performance and translate data into decisions
• 8-10 Years of marketing experience, preferably in a B2B technology at a high-growth company, ideally at an inflection point where the brand needed to scale alongside the business
• Exceptional stakeholder management skills, earning credibility with subject matter experts and leadership alike
• A builder who thrives in ambiguity, able to prioritize and execute while creating the playbook as they go
• Demonstrated experience building or significantly evolving a brand platform, including positioning, messaging architecture, tone of voice and visual identity, preferably from an early or undefined state
• The ability to turn technical expertise and commercial nuance into language that resonates externally
• Strong digital fluency and website strategy experience. Someone who understands how to structure a site for clarity, navigability, and conversion and can lead an agency or developer through a redevelopment with a clear point of view on messaging hierarchy, user flow and content layout
• Experience in retail technology, supply chain or an adjacent B2B vertical
• Hands on experience with a CMS and direct involvement in a website redevelopment or significant redesign
• Event management experience
• Experience with CRM tools and how brand intersects with demand generation (HubSpot, Salesforce or similar)
• Research has shown that women & underrepresented minorities are more likely to read lists of requirements and consider themselves unqualified if they don't meet every single one. This list represents what we're ideally looking for, but everyone has unique strengths & weaknesses, and we hire for strength & potential, not lack of weakness