Senior Content Strategist

Join Vestwell's Marketing team as a Senior Content Strategist. In this role, you will define and execute the content strategy for our government partner channel, create compelling content across various formats, manage the editorial calendar, and collaborate with internal and external stakeholders. You will have a significant impact on our business objectives and contribute to broader marketing initiatives.

• Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy.
• Create compelling, on-brand content across a variety of formats, including email campaigns, landing pages, white papers, thought leadership, web content, sales enablement materials, and more.
• Define content KPIs, measure performance, and use insights to continuously improve content strategy and effectiveness.
• If you're energized by the challenge of making complex financial and policy topics feel clear and compelling, we'd love to meet you
• Exceptional writing and editing skills, with a portfolio demonstrating strategic thinking and experience across multiple content formats and audiences
• Experience using CMS platforms like Hubspot, Sanity, and other digital publishing tools
• A collaborative, entrepreneurial mindset with the flexibility to adapt to evolving business priorities
• Experience creating content across channels, including web, email, thought leadership, and long-form assets
• 5+ years of experience in content strategy, content marketing, or copywriting, preferably in financial services, fintech, and/or government-related industries
• Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously
• Experience with SEO, AEO, and digital content optimization
• Experience developing and managing end-to-end content strategies and editorial calendars
• Experience creating both thought leadership and technical product marketing content
• Familiarity with financial products or regulated industries
• Experience writing for multiple audiences, including government agencies, employers, financial advisors, and consumers