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Partner Marketing Manager

Spot AI · San Francisco, United States

External listingfull-time2 months ago

About The Role

Join Spot AI as a Partner Marketing Manager, a high-impact role where you'll work closely with the partnerships team to drive partner-sourced pipeline and enable partners to sell effectively. You'll own the partner narrative, create content and tools for partner enablement, drive category creation, build the partner pipeline engine, and iterate quickly based on data and feedback. This position offers long-term career growth, comprehensive benefits, and remote flexibility.

  • Own the Partner Narrative by defining and evolving how Spot AI’s story lands through the partner ecosystem, adapting core messaging for various partner types.
  • Create the content, tools, and playbooks that give partners everything they need to independently bring in ICP deals, and develop use cases, case studies, and proof points tailored to partner audiences.
  • Design and execute co-marketing programs with channel and technology partners that generate net-new opportunities, and build joint GTM motions with key partners.
  • Have used AI to meaningfully accelerate your own work: research, content, enablement generation
  • Understand both channel (VAR/reseller) and technology partner motions, and can articulate why they require different approaches
  • Think in terms of joint value propositions and shared ICPs, not just product features
  • Have worked in B2B marketing at a startup or growth-stage company where the playbook was still being written
  • Have experience owning partner marketing, channel marketing, or ecosystem GTM with clear examples of programs you built and pipeline they generated
  • Know how to write for partners and their end customers, not just internal audiences
  • Are energized by building from scratch and figuring things out without a clear formula
  • Have experience in a startup or category-defining company where you built the partner marketing function from scratch
  • Have worked in or marketed to industries like manufacturing, logistics, retail, or construction
  • Have experience with both channel and technology partner ecosystems simultaneously
  • Are a driven, hungry builder who is more motivated by generating pipeline than managing a content calendar
  • Enjoy working across internal teams and external partners to get things done
  • Think in terms of the partner’s customer, the shared market, and the category, not just the product
  • Want to own outcomes, not just programs
  • This role may be a strong fit if you:
  • Are comfortable moving between writing a partner one-pager and sitting in a joint business planning session

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