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FE
Vice President of Growth
Feeld · United States
About The Role
Join Feeld, a remote-first company dedicated to creating a more intimate and inclusive world. As the Vice President of Growth, you will lead the growth strategy across performance marketing and lifecycle, build a high-performing growth team, and ensure all efforts reinforce the brand and member experience. Enjoy flexible working hours, unlimited paid time off, and a GBP 3k equipment and home office budget.
- Definir y liderar la estrategia de crecimiento en marketing de rendimiento y ciclo de vida, asegurando la adquisición de miembros alineada con los valores.
- Ser responsable del ecosistema de marketing de rendimiento de principio a fin: estrategia de canal, estructura de cuenta, asignación de presupuesto y marcos de escalado.
- Construir y dirigir una hoja de ruta de experimentación rigurosa, estableciendo una cultura de pruebas en todos los canales, creativos, mensajes y recorridos de ciclo de vida.
- You’re a seasoned leader in driving growth in complex consumer environments, with a track record of scaling responsibly
- You’re highly analytical, but not led by data alone. You combine rigor with intuition, curiosity, and a strong sensitivity to brand and member experience
- Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
- Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus
- Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
- Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
- 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
- Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
- Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity
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