Brand Marketing Lead (Enterprise)

Join Anthropic, a leading AI safety and research company, as the Brand Marketing Lead for our enterprise business. In this role, you will define and execute Claude's enterprise brand strategy, positioning, and messaging architecture. You will partner with product marketing, demand generation, and growth marketing teams to ensure brand programs directly influence funnel engagement. You will also lead distinctive, category-defining campaigns and build measurement frameworks to prove the brand's contribution to commercial outcomes. This position offers a comprehensive benefits package, including health insurance, paid parental leave, flexible paid time off, and more.

• Définir et exécuter la stratégie de marque de Claude pour le marché des entreprises, en développant le positionnement et l'architecture de messagerie.
• Traduire les différenciations techniques et de recherche de Claude en récits de valeur commerciale adaptés aux acheteurs techniques, économiques et exécutifs.
• Diriger des campagnes distinctives et définissant la catégorie, en collaborant avec des équipes internes et des partenaires d'agence pour garantir un travail créatif audacieux.
• The ideal candidate is a strategic thinker who is equally at home analyzing a pipeline dashboard and briefing a creative agency
• You've built or repositioned B2B brands in crowded, fast-moving markets, you have strong instincts for what breaks through with technical and executive buyers, and you're energized by building a function from the ground up in a rapidly evolving category
• Experience establishing measurement frameworks that prove brand's contribution to commercial outcomes
• Demonstrated track record of building or repositioning business brands to establish category leadership in fast-moving, competitive markets
• B2B brand marketing experience at companies selling complex technology platforms to enterprise buyers
• Experience partnering with product marketing, enterprise marketing, and sales to build programs that measurably influence pipeline and win rates
• Strong creative judgment and experience briefing and partnering with creative teams to deliver distinctive campaign work
• Experience developing global enterprise marketing strategies
• We encourage you to apply even if you do not believe you meet every single qualification
• Background marketing AI, developer platforms, cloud infrastructure, or other technical enterprise products
• A passionate interest in AI and its potential to positively impact society
• Familiarity with the AI safety landscape and the importance of responsible AI development
• Experience building and scaling a brand function from scratch or through a period of rapid growth
• Experience repositioning against dominant incumbents or displacing entrenched competitors in enterprise accounts
• 12+ years of B2B brand marketing experience, with significant time at enterprise technology companies
• Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work