Copy Lead (Claude)

Join our Creative Studio as a Copy Lead for Claude, where you'll lead copy for brand campaigns, partner with art directors and designers, and evolve Claude's voice and tone. You'll work cross-functionally with brand marketing, media, product marketing, and comms, and hold the bar through production. This role requires a blend of agency advertising background and in-house experience, with a strong advertising portfolio and 12+ years of experience.

• Lead copy for Claude brand campaigns from concept to execution, collaborating with art directors and designers.
• Work closely with the Head of Copy to evolve Claude's voice and tone, ensuring coherence across campaigns.
• Drive cross-functional collaboration with brand marketing, media, product marketing, and communications to ship campaign work.
• We're looking for a Copywriter with a blend of agency advertising background and in-house experience
• You can concept and ship campaigns, have experience across categories and product types, and know how to write for audiences that bring tension to the room
• Ideally you've worked on a brand where trust itself was the line to walk
• At minimum, you've written for specific audiences where the easy, consumer-shiny line was the wrong one, and found something more honest that still moved people
• Think conceptually and build while you go. You've been in startup mode, you can start from the smallest of briefs, and you don't need a finished strategy to make progress
• Operate at a senior level: independent enough to drive work yourself, collaborative enough to make cross-functional partners better, and consistent about getting work shipped
• Have a strong advertising portfolio: brand campaigns executed with high craft across film, OOH, social, and digital
• Have worked both in-house and at agencies, across a variety of companies and product types, and can speak to what each side taught you
• Have written for nuanced subjects and audiences where trust was at stake. A brand that had to thread a trust-and-safety line is a plus, but at minimum you've spoken to a specific audience holding real tension and found the line that worked
• 12+ years of experience with a portfolio rooted in campaign work, showing concept development and execution across multiple channels and formats
• Push beyond the brief when you're given one, and bring back something better than what was asked for
• Understand what stays fixed and what moves when a brand voice flexes across audiences, and can articulate it
• Have worked with a voice and tone that was still taking shape, and helped it grow, contributing to guidelines through shipped work rather than waiting for them to be finished
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed